Think of any local business in Newtown Edgmont or just beyond in nearby Marple, Willistown, Westtown, Middletown or Upper Providence townships. Now, consider if that business could remain in business year after year if they didn’t work to guard and to improve their reputation, particularly in the local communities they know are important to the financial success of their business. No, of course not. Because if they did not, the business would slide towards failure. We’d likely say: “They’ve lost me as a customer.” The short reason is that the business lost its purpose.
When a business begins to recognize it’s losing more customers than it’s gaining, the most common reason is because top-of-the-mind awareness of the business has faded from the memory of too many of its past customers, whose failed memory causes them to no longer talk about the business with purpose to their friends and neighbors, making it even harder to organically gain new customers.
How can this all be turned around? The same way top-of-the-mind awareness of any business is fueled – by the business being noticed as a business with recognized purpose!
In these times, social purpose demonstrated by a business has become the gateway to business reputation. Studies show that the majority of Americans expect the companies they do business with, to lead with purpose, and are ready to reward those companies that are Purpose-driven, with their stronger loyalty, which builds deeper customer bonds and more favorable widespread business reputation, to more quickly increase a customer base, particularly with the kind of customers more willing to be brand ambassadors for a local business.
Most Americans believe businesses must do more than just make money; they must positively impact society as well. Consumers also feel a stronger emotional connection to Purpose-driven companies and will switch their buying habits to buy from Purpose-driven companies, particularly if noticed for being committed to a particular community.
Newtown Edgmont Friends & Neighbors is Purpose-driven. Our purpose is our mission, and also our magazine motto: Bringing People Together. We do that through our unique brand of social-media-in-print, we extend into our local community in partnership with local Purpose-driven businesses that make our hometown magazine possible through their advertising commitment.
We honor our advertisers as our hometown Sponsors because they are certainly doing more than just making money from doing business in our community. How? By what you’re holding in your hands. We have them and their Purpose-driven investment to thank for making it possible for our hometown magazine to create social impact in our community as stakeholders. They support us, and are noticeably loyal to our Bringing People Together mission in Newtown Edgmont.
If you enjoy reading each new issue of Newtown Edgmont Friends & Neighbors magazine, please reward our advertising Sponsors by choosing to do business with them first. Reward their monthly reinvestment in our community while doing business in our community. Their Purpose-driven partnership with the mission of your hometown magazine to create social impact by Bringing People Together with each new issue.